2005, 2007 Coca-Cola Lime Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call. In recent years, there has been a shift towards healthier and more natural drinks, and Coca-Cola may be feeling the pressure to keep up with this trend. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize. Other brands reported to be going, per The Wall Street Journal, include: But that leaves hundreds more on the chopping block. Coca-Cola has announced that it will be discontinuing production of its Tab, Zico, and Odwalla brands. However, less than two decades later, Coca-Cola added it to its list of discontinued brands. However, Zico enjoyed a less successful run. Update: When contacted, a Coca-Cola spokesperson said the company has not released a list of all culled brands yet and referred us to the following comment chairman and CEO, James Quincey, made on the call on Thursday: Firstly, we set out to position our portfolio for success, focusing on scaled growth through targeted resource allocation and optimization. The Coca-Cola Company will retire select underperforming products by Dec. 31 - including TaB diet soda and ZICO coconut water in the United States - as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. Unfortunately, sales didnt live up to the hype and OK soda was sent to the chopping block in 1995. The Coca-Cola Company is one of the biggest players in the global drinks industry. In memory, here are 10 Coca-Cola products you cant buy anymore some of which were recently removed from the beverage titans lineup and others that you may have forgotten about. Sadly, the beverage flopped because while it did retain the full flavor of Coke, it didnt live up to the zero-carb, zero-calorie male expectation. Is $5,000 Enough for Your Emergency Fund? An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. This means that these products will no longer be available for purchase. Instead, the company had noted that health-conscious consumers were simply less interested in smoothies. TaB, introduced in 1963 as the companys first diet soft drink, was one of the products on Coca-Colas 2020 hit list. And he'd do it all , Coca-Cola plans to discontinue popular products Midlo Scoop, Coca-Cola Is Discontinuing 200 Drink BrandsHere's , Coca-Cola Reshapes Beverage Portfolio for Growth and Scale, 17 Pepsi, Coca-Cola Sodas No Longer Sold - Newsweek, 7 Discontinued Coke Products That Were Massive Fails - Eat This . Ramin Talaie/Getty Images Source:. C Caffeine-Free Diet Coke Coca-Cola Black Cherry Vanilla Coca-Cola BlK Coca-Cola C2 Coca-Cola Raspberry Coca-Cola with Lime Coke II D Diet Cherry Coke Diet Coke Lime Diet Coke Plus Diet Coke Sweetened with Splenda Diet Coke with Lemon J Jazz (soft drink) K Kick (soft drink) N New Coke O OK Soda P Pepsi AM 1. These offers do not represent all available deposit, investment, loan or credit products. Like Odwalla, the Zico brand was not a Coca-Cola original. RELATED: Here are 8 grocery items that may soon be in short supply. Over the past few months, a cross-functional team has worked to identify the right brands for growth portfolio that will drive quality leadership and help us achieve our Beverages for Life ambitions. Sign up for Yahoo Lifes daily newsletter, announced the end of the line for its coconut beverage brand, discontinued sodas you'll never see again, 8 grocery items that may soon be in short supply, What parents need to know about measles: experts, 'Love Island USA' winner Zeta Morrison says fans judged her for her skin tone, Resenteeism is the natural successor to quiet quitting, Meet the moms fighting to change the legislation around gun safety, Sometimes #BuyBlack means we can't keep Black brands for ourselves. Access your favorite topics in a personalized feed while you're on the go. Coca-Cola is discontinuing production of its Tab, Zico, and Odwalla brands. There isn't a public list of the products that will be discontinued, but we know for sure that Tab, Coca-Cola's first sugar-free offering from the 1960s, Zico coconut water and Odwalla juices and smoothies are getting the ax. Stevia, an artificial sweetener made from a plant extract is now used as the replacing ingredient for diet drinks worldwide. However, supply chain issues and altered customer shopping behavior that resulted from the pandemic encouraged Coca-Cola leaders to fast-track those plans. About a year later, Coca-Cola did get it right when it introduced current fan-favorite Coke Zero. Top editors give you the stories you want delivered right to your inbox each weekday. In fact, the company has a long history of phasing out products that are no longer popular or profitable. As CNN notes, the company is axing such a large number of brands in order to focus on the most profitable remaining ones. That being said, the elimination of half of the company's beverage brands is being characterized by Coca-Cola as a growth strategy, allowing the soda company to devote more of its focus to its more profitable offerings, including Coca-Cola Zero and Topo Chico hard seltzer. It was available in 20-ounce, 2-liter, and 12-pack can forms. The products which the Coca-Cola Company has so far confirmed will be leaving store shelves by the end of 2020 are: The Coca-Cola Company has confirmed that it will not be releasing the full list of 200 Coca-Cola products being discontinued as it is instead focusing on its current line-up of drinks and future products. Since sales of water and sports drinks fell 11% in the third quarter, it is reasonable to assume we're looking at a farewell to some or all of Coca-Cola's "hydration" brands, which include Dasani (whose Dasani Drops we're fond of), Powerade, and Vitamin Water. The diet soda, which debuted in 1963 and peaked in popularity in the 1970s and '80s, still had a cult following of "TaBaholics. The . Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just announced plans to discontinue production of 200 of its beverage brands. days, 7 The products will be discontinued and will no longer be available for purchase. Back in July, Quincey said that half of Coca-Cola's portfolio generated only 2% of revenue. The company named the product OK because their research found that while Coke was the second most recognizable word in the world, OK was the first. The bad news, if youre a Coke fan, is Coca-Cola is taking a machete to its brand lineup and severing 200 brands from its portfolio by the end of the year. Coca-Cola also announced in July that it's shutting down its Odwalla juice and smoothie brand due to declining sales. For sodas, Pepsi and 7-Up are two popular alternatives. Take Our Poll:Do You Think Student Loan Debt Should Be Forgiven? . Customers who are fans of these brands will no longer be able to purchase them from Coca-Cola or any other retailer. November 9, 2022. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize. The saccharine-laced beverages marketing campaign was initially targeted at women and, as a result, TaB reached peak popularity in the 1980s. However, in October 2020, the Coca-Cola Company announced that it would be discontinuing around 200 drinks brands including some long-standing favourites. The company has hundreds of brands in countries around the world and even if youre drinking a product that isnt Coca-Cola itself, the chances of it being made by the Coca-Cola Company are high. All Right Reserved. This is often the case when brands are discontinued. This list may not reflect recent changes . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); As an Amazon Associate, I earn from qualifying purchases. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s that has developed a cult following from lovers of its blend of artificial sweeteners saccharine and NutraSweet, who call themselves "TaBaholics" and "TaBbies.". And for sports drinks, Gatorade and Powerade are two well-known choices. Odwalla was acquired by Coca-Cola in 2001, and it became known for its delicious and nutritious fruit juices. Coca-Cola acquired the brand less than a decade ago in 2013. This move is part of Coca-Colas strategy to focus on its most successful products and brands. days, Coca-Cola Discontinuing Products, Shipping Delays Due to , Coca-Cola cans 200 drink brands, slashes portfolio in half, 15 Discontinued Sodas You Won't Believe Existed - Eat This Not That, Coca-Cola plans to discontinue popular products Midlo Scoop, Will Coca-Cola Be Discontinued in 2022? Apple Watch Series Vs. Samsung Galaxy Watch 4: Which One Is Better? Coca-Cola Wiki is a FANDOM Lifestyle Community. View nutrition and ingredient information, order online for delivery, or find in a store near you! It was discontinued due to poor sales and availability of its core ingredient, aspartame. To get that combination, Coca-Cola couldnt get rid of all the carbs and calories in C2 only half. But that wasnt the end of New Coke. Even though it only lasted for two years, between 2002 and 2004, Pepsi Blue still made a splash. Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. For the brands that were not selected, we have begun to work with our bottlers to quickly sunset or thoughtfully transition them to one of the growth brands over the next year. If its one of Coca-Colas more niche products, its got about a 40% chance of being cut. This page is about Coca-Cola, and it's other divisions discontinued brands and flavors that was released in some part of a month with in the year that they released it, that they meant to be a permanent addiction to their line up, but the sales about the flavor, popularity, and the branding about the soda started to fail, and then discontinued for a while after the soda's release. Heres a list of Cokes confirmed cancelled drinks brands. Cooper spit it out but Kelly liked it, describing it as tasting like a Coke Slurpee from 7-11. While it is always sad to see a product go, it is understandable why Coca-Cola has made this decision. Coca-Cola BlK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. In other news, Shakira's new song lyrics disses Gerard Pique with savage Twingo car reference. Since the summer, it has announced it will scrap Tab and Zico, but the whole list hasn't been released. "Ongoing Covid-19 supply chain challenges and shifting shopping behaviors prompted the company to fast-track its plan.". While we can't say we're actually missing any of these rather bizarre discontinued sodas you'll never see again, this latest round of Coca-Cola cancellations could sting. The companys plans to tighten up its portfolio were already in motion before the pandemic reared its head in early 2020. Coca-Cola plans to drop around 200 of its drink brands, it said on an earnings call. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200. This Coca-Cola Recall Affects 7,000+ Cases in at Least 8 StatesHeres . For juices, Ocean Spray and V8 are two options. Open Up A Can Of Coke And Read These Articles. Still, Coca-Cola held on to the product, until 2020, when it announced that Coke Life would join its list of underperforming aka discontinued products. This decision was made in order to focus on core products and save costs. Coca-Cola decided to opt out and added it to its discontinued list in 2020. . Don't panic yetthe bubbly classics like Coke and Diet Coke are safe. Odwalla was acquired by Coca-Cola in 2001 and is known for its fresh squeezed juices and smoothies. There are many alternative products available from other brands, depending on which Coca-Cola product you are looking for. However, it is likely that it is due to poor sales or lack of interest from customers. CNN Business has since reported that the company is set to discontinue a total of 200 drinks products, almost half of the companys total 500 drinks brands. The brands on the chopping block, HITC reports, include: Of those brands, Tab is probably the most popular. There was an unknown error. The company has been investing in healthier alternatives, such as water and sports drinks, but it seems that they are now turning their back on that market. Takedown request | View complete answer on businessinsider.com. The objective is to drive impact and growth., Its about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, she said, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.. Coca-Cola has announced that it is discontinuing production of its Tab, Zico, and Odwalla brands. While Diet Coke Feisty Cherry was part of the new-and-improved Diet Coke campaign in 2018, it didnt stand the test of time like the beverage company hoped it would. In 2019, as a result of Coca-Colas partnership with Netflixs Stranger Things, which featured New Coke throughout its season three episodes, the beverage company released a limited run of 12-ounce cans of New Coke that were available as part of a bundle from CokeStore.com/1985. The Coca-Cola Company is discontinuing 200 drinks brands according to reports. But why is the Coca-Cola Company discontinuing so many products and which drinks are going to be leaving the shelves? Zico was launched in 2009 as a premium coconut water brand. Is there a Coke Zero shortage in 2020? Browse Coca-Cola brands and products online today! While Quincey didnt name specifics, on the Thursday call he did say brands in the hydration category, including Dasani, Powerade, Vitamin Water, and Zico will see more cuts. Tab was introduced in 1963 as a diet soda option, and it quickly became a favorite among those looking to cut down on calories. Coca-Colas decision to cull Zico from its portfolio may have had something to do with its competitor Vita Coco, which has often been recognized as the No. Being fans of these 13 healthy sports drinks for weight loss, you'll have to excuse us if we shed a few electrolyte-enhanced tears. If anyone's counting, that's half its current beverage portfolio. Genom att klicka p Godknn alla godknner du att Yahoo och vra partner behandlar din personliga information och anvnder tekniker som cookies fr att visa personliga annonser och innehll, mta annonser och innehll, f information om mlgruppen och utveckla produkter. Tab was first introduced in 1963 and was one of the first diet sodas on the market. And for more of the latest grocery store news, make sure to sign up for our newsletter. It remains to be seen what the company will do to replace these products, but one thing is for sure: Coca-Cola will continue to be a leading force in the beverage industry. Please try again later. This decision was made in order to focus on core products and save costs. Coca-Cola intends to continue exploring new products in dynamic beverage categories (including booze- and caffeine-spiked seltzers) and tailoring its offerings to meet the ever-changing demands of its beverage drinkers in real time. Coca cola discontinued products 2020 Coca cola products list pdf Discontinued coca cola brands Coca cola soda products list Coca-Cola Retires Numerous Drinks to Reshape Portfolio "for Growth and Scale": Including TaB, Coca-Cola Life and Diet Coke Feisty Cherry. Top 5 Ovens You Should Consider For Your Kitchen, Top 4 Obagi Skincare Items That Are Worth Purchasing, Best 6 Budget Cameras For Travelling 2022, 3 There has been no official word from Coca-Cola on the reasons behind the discontinuation of these brands. Photo by ERIC PIERMONT/AFP via Getty Images. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). By clicking Sign up, you agree to receive marketing emails from Insider 2004-2007 Coca-Cola C2. Coca-Cola said in a news release that it plans "retire select underperforming products" at the end of the year, which also include Diet Coke Feisty Cherry, Zico coconut water and Coke Life. days, 7 The company said select Coca-Cola products will be discontinued by Dec. 31, the newspaper reported. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and. This news, which was announced during Coca-Cola's third-quarter earnings call on October 22, comes just weeks after Coca-Cola announced the end of the line for its coconut beverage brand, Zico and less than three months after the Odwalla line of "healthy" smoothies and juices got unceremoniously "canned." For an optimal experience visit our site on another browser. It is unknown what will happen to the employees of the affected brands, but it is likely that there will be some layoffs. Quincey said the 200 brands that are getting the ax have already been decided, yet he did not provide a list of which brands those were. In particular, sales of Tab and Zico have been declining in recent years. Could your favorite go? However, the company actually has more than 500 brands worldwide. Klicka p Hantera instllningar fr mer information och fr att hantera dina val. Company to Focus on Coke Zero Sugar, Coke Creations, and Minican Expansion. Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just announced. New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was officially renamed Coke II and then 2 months after the release of New Coke is been discontinued in the same year of the release of "New" Coke. This is not the first time that Coca-Cola has discontinued a product. as well as other partner offers and accept our, Photo by Rachel Murray/Getty Images for Fitbit Local, Photo by Alberto E. Rodriguez/Getty Images for BET, Visit Business Insider's homepage for more stories, Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images. Like Odwalla, the newspaper reported 8 StatesHeres `` Ongoing Covid-19 supply chain and., was one of the products will be discontinuing production of its Tab introduced. Behaviors prompted the company actually has more than 500 brands worldwide agree to receive marketing emails from Insider Coca-Cola! 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Cnn notes, the company is discontinuing production of its drink brands, it has it., Shakira 's new song lyrics disses Gerard Pique with savage Twingo car.... And which drinks are going to be going, per the Wall Street Journal, include of... Sad to see a product company to fast-track its plan. `` core products and which are! Who are fans of these brands will no longer be available for purchase or profitable diet soft,... Like Odwalla, the company to focus on the market store news, make sure to sign up, agree! Near you it, describing it as tasting like a Coke Slurpee from 7-11 view nutrition and information! Agree to receive marketing emails from Insider 2004-2007 Coca-Cola C2 go, it due... Discontinued a product Watch Series Vs. Samsung Galaxy Watch 4: which is.