Check out job openings and discover how we bring our passion to work every day. in accounting and business from the University at Albany and is a CPA. Bill Wise is CEO/Co-Founder at Mediaocean. million verified professionals across 35 million companies. on: function(evt, cb) { Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. event : evt, It was just meant for these companies to be together. Measurement and attribution are necessary parts of this growth. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. forms: { Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Great conversation. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. WISE: Our focus over the coming quarters is really about getting this integration correct. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Together, we are by far the largest independent media player from an ad tech standpoint. Flashtalking is a trademark of Simplicity Marketing Ltd. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. A Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. investment funds and high-net worth individuals globally. Measurement and attribution are necessary parts of this growth. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Thank you for your continued support. We have objectivity in terms of not being owned by any media companies. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. [7], In 2020, the company employed 1200 people. Similar Profiles, FounderandManaging Director @ Click Ventures. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Check out job openings and discover how we bring our passion to work every day. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. He also serves as Managing Director at Click Ventures. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Up to 5 Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Vista made its investment in Mediaocean in 2015. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Bill Wise is based in Austin TX. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. He holds a B.S. Bill Wise. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. 2023 PitchBook. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. There will no longer be a single currency in our marketplace. See Bill Wise's compensation, career history, education, & memberships. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. If going public is the best solution for our clients and our employees, then IPO it is. Kapoor says marketers like him are trying out the emerging software category. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. He explains it as a natural cycle in private equity where Vista held ownership for over six years. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. 5 free lookups per month. (function() { Actor: Apollo 10: A Space Age Childhood. window.mc4wp = window.mc4wp || { His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. However, there is a way to have one-to-one conversations with CTV viewers through email. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. He is also a Co-Founder and serves as Chairman at Yobi. Please subscribe to the #BeetCast on your favorite podcast service. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Can A Blockchain Platform Restore Trust In Media Buying? BILL WISE: We've been partners for many, many years. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007.
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